GS 4.0 Help Notes

Following, please find some instructions concerning the MAJOR updates on our site. This should help you to navigate the core functions of the new GS 4.0 GearSource site.

Marcel

Help Notes

1) Registration and Login

We have added a new Rapid Registration for users who’d like to use functions that require registration including the Daily Blast, Need Zone, and other current and future Login Required functions. For Rapid Registration, you only need to give us your name, email and password. Simple!

• Click Register Now

• Add your Name, Email (must be a REAL email address) and password.

• You will be asked to re-type your email and password to assure accuracy.

• De-Select “Yes, add me to your list” under daily listings update ONLY if you are sure you do not want to receive this vital information.

• Select the method you’d like to receive the blast either Text Only or HTML (much nicer – and includes images!)

• Read and click “I accept” on the Buyer Agreement. This is basically a bunch of legal stuff that most people don’t read but you’re supposed to!

• Before clicking “Register” you will need to complete the Captcha verification – where you read all the strange crooked letters, and type them EXACTLY as viewed in the box below. If you get this wrong, it’ll make you do it over, and over and OVER!

• Click “Register” to complete your registration.

• When you want to do certain things including adding a listing, or making a purchase – you will be required to add additional information to your registration – but for now, you’re done!

Login / Login Failure

Now that you’re registered, or previously registered, you need to know how to login. This process is very straight forward, and we have even used some technology that logs you in automatically when you re-visit GearSource.com. GS 4.0 has a whole new set of great features available to you once you’re logged in. So, to Login:

• Click Login located on the left side of the screen, called “Left Nav”.

• If your browser didn’t automatically remember, enter the email address you used to register with GearSource.com

• Enter your password and click Login – you’re in!

• If you get an Error stating that the Email or Password doesn’t match our records – you need to click “I forgot my password”, then enter the email address that you use to login and then the “email me my password” button. You will receive an email with instructions to reset your password.

• On the left side from Home, click My Account. This will transport you to our totally new Account Center. From here – you can manage your entire GearSource world. Change profile information, address, Payment Methods, edit or add listings, check order history, etc.

Once Logged In

• If you have been approved as a “Dealer” with GearSource, you will see only dealer prices – therefore, always make sure you’re logged in as a dealer. The dealership application process is currently disabled and being re-built. If you feel you should be a GearSource Dealer, and you’re ready to buy, please contact us and we can make that determination, and set you up.

• Any other preferences you might have saved will be there as long as you’re logged in – including Currency (future) Language, and more.

2) Listing An Item

Okay, you’re registered, and you’re logged in – so now you want to list something for sale. How do you do it? It’s MUCH easier now plus takes advantage of our new Stock Items Database covering hundreds of thousands of items some familiar, some not so much. So, here’s how it works.

• Click on Add A Listing
• First, on Item Name – enter the name of your item but DO NOT include the brand or manufacturer. For example, if you’re selling a Martin MAC2000, enter “MAC2000” not the brand.

• You will see magically as you type that our system is locating items in our DB matching your typing and offering you suggestions. Select one.

• Type in a total Quantity you’re selling. If it is a package of 8 – then this Quantity is 1 – not 8.

• Select a condition from 1 – 5 but be honest! Like new is not new – and likewise, a beat up old touring fixture is not Very Good Condition. Entering a false condition here may get your unit returned back to you – so be honest!

• Type your description. DO NOT USE THE MANUFACTURER DESCRIPTION. We will be covering that information for you. This is your description, for example Age, number of hours, type of use, what additional items are included, etc. Again, honesty is key. If you say something is black, and it arrives purple, it will likely be returned to you.

• Select the country where this item is located.

• Enter a price. This price will be the price you would normally sell this item for – and includes our “Commission”. We ask that you do not add a commission on top of your normal sell price as this will make us price the item higher than what you’d sell direct for and we do not like that. The price section will also show you our standard price (non-dealer) and your Bottom Line – in your jeans!

• Fill in the Additional Listing Information fields. These vary based on the listing type or Category.

• Add up to 5 Good Clean images. DO NOT USE FILE IMAGES. These are REAL pictures of your item(s). The better your images, the higher the likelihood we will get it sold. Click Browse, and select up to five items at once by holding your shift, control or command key – and selecting multiple files. This depends on your Operating system. You can also select one at a time, then click Browse again and add another.

• Click Upload Images. You will see your images uploading, then when completed you will see Thumbnails of your images. If you do not see a thumbnail, the system likely didn’t like one of your images – so try another.

• To delete an image, just click the TrashCan icon on that image.

• Click Next.

• On this page, the system will give you the item you have “attached” to in our Stock Items Database. It may also give you a list of options – if there are more than 1. Select the one – or the most appropriate one – and click Next.

• Here – you will see a Preview of your listing as it might appear on our site. Please check your listing – and if you want to make and changes, use the Back buttons. If everything is good, click Sell This Item.

• Once you submit the listing, it goes into a holding sell called our Approval Queue. Here, one of our Listings Administrators will view your listing, check the validity, check Images and approve the listing, usually within a couple of hours. During this process, you will NOT have access to the listing, now will it display on the site.

• Once approved, the listing will display in the appropriate category on our site, and will also be available to you in your Account Center for editing, deleting, price change, etc.

The Shopping Experience

Probably the single biggest area we’ve improved relates to our Buyers / Customers. We’ve made things faster, better, safer and much more powerful from an information gathering standpoint. Here are some highlights:

• You can shopping on the site using either Search or Browse methods. Searching means you know what you’re looking for – and want to locate that item via typing the name in a search field. We can accommodate searching quite easily via the new Stock Items Database and our Learning system. Type a name into the Search field at the top right of your screen, and our system will follow your typing with suggestions based on what other users have typed. Once you complete your typing and click the search icon or hit Enter, our system will compile a list of what IT thinks you’re looking for. Creepy huh?

• Browsing is also quite simple. Using one of our navigation methods, select a category to begin browsing. For example, on the left side of the page, select Lighting and Effects. That will give you all of the sub categories. Then, click (for example) Conventional. This will give you a list of all Stock Items in Conventional. These are not actual listings – they are just conventional Stock Items. Find the item you’re looking for – and click on it. One thing to note is that from this view, where you’re looking at lists of items, some will have a little red Price on the right side, with “Buy Used” and a number in that same area. This means there are used (or new, if listed) items available within that stock item. Stock Items that do NOT have this information are items that are currently without any listings attached. Maybe YOU have one to sell!

• No matter what method you’ve used to get here, you will now see our Stock Item Detail Page. This information is based on what we’ve obtained from the manufacturer. In some cases, we have not been able to locate any stock info, and in some cases – even stock Images. Sorry.. we cannot create what isn’t available.

• The main component of the Stock Item Detail page are the 4 Tabbed sections. Used Available, New Available, Description and User Reviews.

• Used Available denotes the quantity of used Listings – not items. In fact, we might have hundreds of items in 2 listings as an example.

• New Available – same thing. These are the Brand New listings for this item.

• Description is the manufacturers details, specs, etc.

• User Reviews are reviews generated by our users for this item. You can also add reviews if you have any experience good or bad with this item. These reviews are monitored and approved by our administrative staff.

• So lets assume that there are Used Available on this particular item you have found, you will click the Used Available tab to reveal those listings that are available. They will be listed including price, description and Add To Cart buttons. On each, you can also click either the listing number or the More Details link to view more information, real photos, etc.

• Select the one(s) you want, and then click Add To Cart. If you want to add more items to the same order, click “Continue Shopping” and select additional items. The top right corner will always tell you the number of items in your cart.

• When you’re finished shopping, click Proceed to Checkout. You will then have to agree to our terms (if you haven’t already) by clicking I Agree.

• Now, on the Address page, either choose one of your existing addresses and Continue or add information and click Create New Address.

• On the Order Confirmation Page, you can add any additional notes or shipping instructions, review the order, then click Place the Order.

• You’re done! The order is immediately available to view or Print in your Account Center.

• We try to complete our internal work on all orders within 24 hours, but we are at the mercy of our Vendors or Sellers who sometimes take longer to respond. If you ever do want to check on an order though, feel free to contact us – but remember to note the order number.

GS 4.0 is LIVE! (well…. sorta)

After a long weekend of trick or treating (that’s code for bugs, glitches and launch issues) we have managed to get the new site launched and pretty much working!

Over the next several days, you’ll see numerous improvements including Additional Listings, missing images imported (listings images), added features, etc.

What you’ll see now though are our new improved listing, shopping, order finalize and registration systems. For help with any of these processes, visit the FAQ or GS 4.0 help section for hints.

We welcome any comments you may have, and ask for your patience over the next 5 to 7 days while we work on enhancements. As much as we like to do things in versions (wait – and launch version 4.1 with ALL of the new stuff!), many of the things you’ll see fixed this week were intended for 4.0 and just didn’t make it in time. That – plus database updates bringing in another 10,000-12,000 items.

Please – enjoy this new site as much as we’re enjoying bringing it to you. Thank you for your continued support.

Marcel

GS 4.0 Ready to Hatch…

GS 4.0 is nearing its imminent launch on November 1st, so in the meantime, while we are going through final QC and testing phases, I thought I’d give ya a little bit of a preview on what you can expect to see once it does launch.

Before going any further, I’d like to take a moment and personally apologize for the length of time it’s taken us and the level of pain our users have endured in the process. The number of bugs and issues we have had to overcome have been challenging for us – and for our users who have been fantastic, considering. For that I am very grateful. We have the very best Customers and Vendors on the planet and look forward to continue serving each of you MUCH better now.

That being said, I’d like to tell you a little bit about GS4.0 – starting with a list of the Top 10 things that we’ve re-invented. Believe me the challenge here is in keeping the list to only 10. This is really a much larger list, but I don’t want to bore you either.

1. The design is completely different. You’ll notice right away – we’ve said goodbye in every way to the old site. She served us well!
2. Major improvements to both speed and function on processes such as (and I do not say this lightly…)  Registration, Listing and Login. Additionally, huge improvements have been made on the entire purchase system allowing faster, more accurate and safer purchases Glitch Free!
3. Buyers can now store multiple Payment Methods, Shipping Addresses and even Billing Addresses – with advanced security on all data.
4. New “Account Center” contains everything you need to manage your profile. View your order history, print invoices, inquire about an order, it’s all there. Plus, if you’re also a GearSource Vendor, you will have a TON of access to edit or remove Listings in the same Account Center.
5. Need Zone – a  widely used Want Ad service on GearSource.com, has been re-designed, and is now split by category as well.
6. New automated vendor Order Confirmation system helps speed up the sales process
7. New search engine with “Did you mean” functionality helps you find what you’re looking for faster. Built in algorithms continue to “tweak” the results based on actual intelligence. This is some space age stuff my friends!
8. New stock items database with pictures, and specifications on tens of thousands of items helps speed up the listing process PLUS improve search results on your listings.
9. New product reviews will allow Web 2.0 input from our users. Browsing buyers can get real world online advice on what they should be buying.
10. Dramatically improved search and compare functionality. As an example, when you find the product you want, you can easily look at other listings for that same item.

When we launch 4.0 on Nov 1st, it is going to represent a radical improvement to the GearSource experience whether you’re a buyer, seller or (hopefully) Both! However, we’re definitely not taking time off once we launch. We are working on a large list of enhancements already. Here are a few highlights:

• Enhanced listings
• Listing Price Help – Suggestions ( in the new Vendor Tools)
• Cross Selling
• Advertise your Listings / Company
• iPhone Listing App
• GearSource Desktop Dashboard (View real-time stats on your listings, and manage them)

We’re looking forward to Nov 1st with great anticipation and I assure you, our web staff are counting the moments. This has been a long road with many turns and potholes and once again, I am grateful that our users have been by our side throughout. I owe you ALL a drink someday – or maybe just a nod and a Thank You when I see you at LDI!

Marcel Fairbairn

President / CEO and Chief psychologist to the Web Dev dept for the past two years

Marketing your Lighting Company 101 Part 3

Time to get into a little Social Marketing. You obviously understand that because here you are… reading my blog. You might have found my blog via google, or perhaps it was Twitter or Facebook. Regardless of how you got here, this is Social Marketing.

Blogging is something I recommend everyone get into. To blog on something does not necessary suggest you are an expert on that topic. Just look at ME! You’re simply discussing something that someone else may find relevant. Some of my blogs have been read by hundreds of people! It’s obviously reaching beyond just my staff, family and friends.

To start blogging, you need to locate the blogging site, or software you intend to use. I am partial to WordPress, but others are using Blogger, Blogspot, etc. Choose the one you like, and setup an account.

Depending on the level of features you want – the site or software can be anywhere from free to $20-$30 per month. I suggest you at least begin with a free account.

Choose your topic, frequency and Theme. Each of these blog sites will allow you different levels of customization. As you can tell, I haven’t done a whole lot of that! Make your blog what you think it should be, but don’t kill yourself over the look. It’s more important to get the content right – and be sure your blog can be found.

Start writing!! Creating interesting and relevant blogs. Be sure to keep them frequent as well. I know of far too many people who setup a blog, put in a couple of entries, then leave it for weeks on end. I’ve been guilty as well… but this will hurt the effect of your blog results.

Time to promote that blog! You can setup a Twitter account and Facebook page, then post your blog there. All of these social networking sites make it very easy for you to publish to multiple places at the same time. For example, I might post my new blog link in Facebook, and it automatically updates twitter as well.

How you follow people on Twitter and FB is really up to you. I’ve heard people suggest these are reciprocal and must be treated as such. In other words, “Follow me, i’ll automatically follow you”. I do not agree with this scenario. I think you should follow people who matter to YOU or your business.. not just because they’ve followed you.

Once again, be sure to update your Blog, Facebook page, and Twitter “tweets” often. I would suggest to avoid the pitfalls though. I don’t care what you’re having for lunch, or what your dog did to the carpet this morning. It’s not important, and will likely cause me to de-friend or de-follow you. However, show me a picture each day of your new building going up, or something else interesting and I will always pay attention.

Much like Permission marketing, I feel that social marketing is something that’s earned. Create noise, and you will receive no real result from your efforts but make it fun, interesting or out of the ordinary – and people will come. Plus – like all great things, it’s FREE!

Marcel

Marketing your Lighting Company 101 Part 2

Now that we’ve setup a website with perfect SEO and great content, we need to market that site and your brand.

The first step is to begin building your Permission Marketing list(s). I suggest you use Constant Contact (www.constantcontact.com) but there are a ton of other email marketing services available to you. Within Constant Contact you can establish one or multiple lists of contacts. Depending on your business, you will likely want to categorize these lists into focus areas. Perhaps you have Event Planners, Churches, Schools and Corporates. You would create a list for each of those then, using a number of methods, you’d build each of those lists up over time. For example, a sign up box on the homepage of your website would invite visitors to enter their email address then select the list they want to join. You can also add people, or your own lists directly into constant contact but BE PATIENT! It’s tempting to copy lists from other sources, or even buy lists for instant gratification. DON’T DO IT! Permission based, targeted lists allow you to specifically target groups or individuals without being too generic and with a very high click through rate, and minimal UnSubscribes.

Permission Based Marketing is exactly that – a list of people who have either asked you to contact them, or have agreed to be contacted therefore giving you Permission to email them. These people will anticipate your emails, and will not feel abused when they receive them. You want this. You do not want people feeling used, or interrupted by these emails. Interruption Marketing is old school thinking. It suggests that you just have to keep pushing your message as often and to as many people possible then eventually – they’ll give in. We don’t have that kinda money, time – or attention span in our industry!

You are building an audience of people who not only want to hear what you have to say, they will begin to respond to your emails with their wallets! Now that you have these separate Targeted lists, , you can begin creating email campaigns that will be tailored to look the part depending on the list that particular email is going to. For example, you might do a Halloween campaign that goes to Event Planners. You’d start with a simple Halloween template (included in Constant Contact) and offer 3 levels of Packages for Halloween events. An email like that might take you 30 minutes to create, 10 seconds to Send – and cost ZERO! But BE CREATIVE!! “Hey, buy this stuff because I have way too much in stock” is not going to work.”What’s in it for me” is typically the question people are asking when opening your email. They’re looking for the carrot or the free prize. So don’t disappoint them! Give them something for free – advice, a coupon, discount, or something much more creative. Think of your American Airlines Frequent Flier statement. Of all the junk mail you get, this is likely one you always open with anticipation. It’s marketing – but you bought in and anticipate that statement each month but they’ve hooked you with the free prize. If they take it away, you’ll call them and say “hey, I didn’t get my statement this month”… make people treat your email marketing with the same urgency.

You are probably already doing some local marketing, and some of you even on a national level by way of trade magazines, referral sites, etc. Not sure what your budgets are, but I assure you these methods we’re discussing will be cheaper, more effective AND will give you trackable or Quantifiable results.

Get your entire staff in on the process as well. Perhaps you can reward a person who brings in the most contacts, or comes up with the most effective promotion. If they are fully vested in the process, they’ll support it as well.

Back soon with Part 3!

Marcel

Marketing your Lighting Company 101 Part 1

I was speaking with a large Rental Company this morning in fact, and he said “I keep hearing from rental guys that things are up, and we’re finally in recovery – I just don’t see it though”. That seems to be the common question throughout our industry. “What upturn?”

OK, so you might read this and say “Duh… like I don’t already know that” and perhaps you do… just stop reading now. I do not intend to come off as an expert, only to apply whatever knowledge or experience I have on these topics towards helping others. I am going to do this in several Parts so we can keep each part focused on one topic, and keep the reading time reasonable.

So, the rest of you who DON’T already know everything, please keep reading. I’d like to offer you a few inexpensive or FREE ways to start your business on it’s upswing and when the economy recovers, you’ll be ahead of the pack.

For starters, if you haven’t already, start a website. I know, sounds obvious right? You’d be surprised. Step 1 in web world is to setup an account with a domain registrar. That is a company where you can register your web address otherwise known as a Domain Name. I chose Go Daddy only because they have the nicest looking spokes-models… well, it’s also cheap, and is very easy to manage. Expect to pay between $10 and $20 / year per domain name. Buying for multiple years will get you deeper discounts. That’s up to you. I usually book 2 years on each renewal.

If your company is called “Killer Lighting” you should try for KillerLighting.com, KillerLighting.net and believe it or not KillerLightingSucks.com or iHateKillerLighting. It’s not uncommon for someone in a dispute with your company to start a site for no other reason than to try and cause you pain. By owning these, you’ll make their efforts tougher. You may even eventually turn these domains into something positive or humorous. If your primary domain name is unavailable, find something similar but also easy to remember. Domains such as “killerlightingandproductionsinc.com” are silly. It’s too easy to type that wrong – and end up with “site not found”. That often makes the user say “screw it, I’ll go to 4wall.com – much easier”. Be wise with your choice. I am also against dashes (even though I have a site with a dash in the name – long story), and other characters in a domain name. If you need more help on a domain choice, please call or email me. I’m happy to advise.

Now that you’ve got your domain name, you need to locate a Web Developer. At GearSource, we spend approximately $200k per year on web development alone. I suggest that your business won’t revolve around the internet, but instead the internet will help to market your real business, lighting or sound production. At the same time, I wouldn’t suggest any of the do it yourself website offerings. You should budget between $5,000 and $10,000 on your initial site design and development for a quality site.

A few tips:

1. Avoid the use of technology – such as Flash – just for the sake of using technology. People are often impressed by flash animation, but it comes at a cost both financially, and from a performance angle.

2. Be sure that your site includes a simple CMS (Content Management System). This is your Site Admin – and allows you to update the content frequently. With all of the traffic building “tricks” available today, the best solution is still appropriate and well written Content!

3. Speaking of traffic, you will need a Web guy who understands SEO (Search Engine Optimization) and designs your site with SEO in mind. Unless you spend a fortune on advertising, people will find your site via search. Without SEO, they won’t find you – period.

4. Don’t try to make your site everything for everyone. I can’t tell you how many sites I’ve seen with jokes, music, news, etc. You want to promote your company. That’s all. Anything else is a waste of valuable space.

5. Include a “Sign up” field on your home page. Your goal is to start build a database of people who want to hear from you. This is called Permission Based Marketing. We will discuss Permission Marketing more in one of the next installments.

6. Unless you are a Retailer and plan to invest in e-commerce, don’t add product and prices to your site. It will serve no purpose other than to anger your vendors. Real e-commerce is a whole other animal and must be treated as such.

7. Did I mention Content?!!! Remember to always keep your site fresh. If someone visits your site, and the most recent news item is 6 months old – they’ll ignore you.

8. Market your site! We will cover some cheap or free methods of marketing your site later. Remember though, only part of your traffic will come in from search. You also want people coming in directly through your marketing efforts.

Hope this was at least somewhat helpful. If I told you I’ve learned a little about web technology, the associated costs, and how NOT to do things over the years, that’d be an understatement. We rely heavily on web tech – and while you may not be quite as reliant as we are, it has got to become a big part of your overall marketing effort.

See ya soon with more.

Marcel

LED Source Digs

Finally, we’ve updating our LED Source Office to look a little more “lived in”. I always got the feeling clients walked in thinking “these guys are not staying long”. In fact, we didn’t know if we were. Our business was growing so quickly, our space requirements were always an unknown.

LED Source - our 100% LED lighting package

Now, we’ve taken on another building right behind us (along with a newly blasted hole through the warehouse wall to connect the two) and have painted and decorated the offices. In addition, along with an upcoming HUGE announcement related to our expansion, we will be adding new staff!

LED Source - New Reception Area

We’ve completely replaced all lighting in our building using state of the art LED products only. Of course the result has been approximately 60% reduction in energy use – and the look is fab!

LED Source - the new Conference Room

For more information concerning our location, or the products used – please contact LED Source directly at (866)900-4LED

A funny thing happened to Moving Light values..

On the used market, we tend to get a really good feel for what’s going on in the Gear world.

For a couple of years, the Moving Light market was a head scratcher. Rental prices were quite flat, however – MAC2000 Used prices dropped and VL used prices went up! As a rough show of numbers

MAC2000 E Profile – 06 cost $5995 / 08 cost $3500 / 09 cost $4250
VL3000 Spot – 06 cost $5000 / 08 cost $6750 / 09 cost $5800

I think this shows me that as the economy has tightened, companies had to pay much closer attention to their fiscal responsibilities, or shall I say BECOME fiscally responsible.

How can you pay 40% more, and collect the same revenue? Obviously, that will have a fairly negative impact on your ROI. At the same time – it will also hurt your ability to re-sell the product. At $4000-4500, you can buy a MAC2000, use it 6-12 months, and likely get your money back quickly. On a VL, it really depends where the market goes. I love the VL fixtures, but again, at $200 / week – why spend the additional money?

Just to clarify, I am talking about used only. When you discuss new, I think the pricing gets very close between the two. At that point, you choose what makes most sense for your inventory, your clients needs, etc.

Marcel

New GS4.0 Web Update coming soon!

Ok, so I know we have a few issues. Every day in fact, we find a new one. Without getting too much into the gory details, we’ve got code upon code upon code. It’s like if you tried to use the same piece of paper over and over again, and kept writing new things. At some point, it becomes such a mess you can’t read the new or old.

For the past few months, our web team led by Alex Sante have created a duplicate version of GearSource.com and re-built it from the ground up – stripping away all of the old code. This has been a gargantuan task but it’s almost over.

In Sept, we will finally launch GS4.0. What does this mean to you, our users? Well, first of all – everything will be MUCH faster. The communication between our Web and Back Office systems has been massively improved, and the result is speed. Secondly, the new platform will finally allow us to begin adding all of the great new features we’ve been but have been unable to implement. Third, and likely most important to you, the bugs will be minimized. I want to say removed completely, but as Newton said in his law of Reaction, Every action has an equal opposite reaction. This is certainly the case when developing complex software or web apps.

Lastly, we will be launching a whole new listing system that utilizes a massive pre-built database. I can’t go into much more detail, but you will see huge improvements on your ability to list, but more importantly SELL your items.

In September, you will see several releases from us including planned Webinar training for our new listing process, in addition to some new online Video Tutorials.

More soon!

Marcel

Wake up people… you’ve got GOLD in that warehouse!!

It’s really amazing to me. Everyone is complaining daily about the economy, real estate, rising costs and pretty much anything else you will sit and listen through, yet – so many of you are not taking the 10 or 15 minutes a day required to list your stagnant inventory on GearSource. It never fails, I will call someone – lets say an Audio Company. I’ll say “Hey, by the way, we get calls all the time for PM5D’s – you care to sell any?”

Surprisingly, the person says “Oh yeah, I’d love to sell a couple of those, plus how about a Vertec rig, a couple of hundred amps, and a stage?”.

Why does it take a phone call from me to remind a business owner that he’s sitting on inventory that is paid for, and collecting dust? In most cases, we can quickly turn this stuff into cash, and even bring in top dollar. I am not talking fire sale pricing unless of course we are talking about 30 year old antiques.

So, do yourself a favor. I’ll even walk you through the first couple of listings… I just need for YOU to go through your shop and figure out a few bits of gear that haven’t been rented in a while, and could be converted to cash for the gear you REALLY need. We will do the rest.

Marcel